Imagine you’re shopping for vegetables and see a package labeled “chicken-based cauliflower.” You would probably do a double-take, because the concept is confusing. An oxymoron, even. The term “plant-based chicken” is no different — no more accurate and just as confusing.
Recent survey results also prove this idea. Earlier this year, the National Chicken Council (NCC) commissioned a national survey to gauge consumer understanding of plant-based “chicken” product labeling. Survey participants included individuals who eat meat and animal products, along with flexitarians, vegetarians, and vegans.