GTFO It's Vegan has launched GreatFoods Research & Advisory Services to help companies in the plant-based and vegan market achieve greater levels of success in this highly competitive and rapidly evolving sector.
Marc Pierce, CEO and co-founder of GTFO It's Vegan, an online retailer and wholesaler of vegan and plant-based products, said "While the market overall continues to experience growth, the number of entrants in any one category — such as plant-based meats, seafood or dairy — is accelerating faster than the overall growth of its category. This makes it harder for brands to succeed as they fight to acquire market share. There are simply too many products entering the market to ensure the success for everyone."