When it comes to finding beef value at retail, consumers apparently are getting the message. More than half of shoppers (52%) identify the USDA Prime-grade on beef packaging as the leading indicator for value.
“No. 1 is Prime,” said Danette Amstein, principal at Midan Marketing. “Thank goodness No. 1 is Prime. We want USDA Prime to be what they see as the highest quality. The second one is Choice — that's 47%.”