As the 2022–23 college basketball season continues, Old Trapper announces that the beef jerky brand has renewed its partnership with CBS Sports Network for college basketball. As part of the sponsorship, Old Trapper is the presenting sponsor of live college basketball coverage one night per week on CBS Sports Network, surrounding some of the top matchups of the season.
Old Trapper beef jerky will also be spotlighted in Player of the Game features in live college basketball games and "Inside College Basketball" studio coverage on CBS Sports Network. These features will run throughout the regular season and bracket week.