January brought a host of New Year’s resolutions with 40% in the IRI primary shopper survey planning to eat healthier, 24% aiming to get more sleep and 23% wanting to spend more time with friends and family. However, saving more money was the second highest resolution, at 35% — demonstrating that inflation continues to make its mark. To understand the total market impact, IRI, 210 Analytics and Hillphoenix will continue to bring monthly updates in 2023 to understand the latest meat department trends.
In-store shopping remained prevalent, at 85% of trips. Two-thirds of shoppers exclusively buy in-store, whereas 11% buy most or all groceries online. Nine in 10 consumers perceive the cost of groceries and everyday household items to be much (67%) or somewhat (22%) higher than last year, according to the IRI survey. Eggs continue to lead the list of examples cited by consumers for being more expensive, followed by milk, beef/pork, fresh produce, chicken/turkey and bread. Inflationary pressure on income is real, with 96% being concerned over the high cost of groceries.