A familiar name will return to North Wilkesboro Speedway for the track's first NASCAR Craftsman Truck Series race since 1996, with the Tyson brand serving as the official sponsor of the Tyson 250 on Saturday, May 20, during NASCAR All-Star Race weekend.
Tyson Foods has a long relationship with North Wilkesboro's track. The track's fall NASCAR Cup Series race was known as the Tyson Holly Farms 400 from 1990–1996, and as the Holly Farms 400 from 1979–1989, prior to Tyson Foods' acquisition of Holly Farms. Now, Tyson Foods remains invested in the Wilkes County community. Tyson Foods employs nearly 2,400 team members in Wilkes County with nearby operations in Monroe, North Carolina, employing over 1,400 team members. Tyson Foods also recently invested $300 million in a state-of-the-art poultry processing facility in Danville, Virginia. The facility is expected to be completed in 2023 and will create 400 jobs for the area.