Team Beef South Dakota, a program sponsored by the South Dakota Beef Industry Council, helped host a “Beef Night” for more than 300 RASDAK (Ride Across South Dakota) cyclists on June 8, 2023, in Sturgis, S.D. RASDAK is a 6-day cycling event that covered 330 miles throughout the Black Hills. This year marked the event's 10th anniversary and 10 years of sponsorship by the SDBIC Team Beef South Dakota.
In addition to sponsoring a beef meal for RASDAK participants, the Beef Night gave staff and producers the opportunity to share the beef story with a diverse group of cyclists. “RASDAK is such a unique event, and it provides a great partnership,” shared Team Beef South Dakota Coordinator Merretta Anderson. “The cyclists are genuinely interested in learning more about the benefits of beef as well as hearing from producers and learning first-hand the trials and successes that are a part of the beef industry.” Anderson continued, “Anytime we can get out and share the pasture to plate story, is a great opportunity for our industry.”