San-Francisco-based True Story Foods, a family-run producer of clean, quality meats that are raised with respect, is elevating its presence in major grocery retailers nationwide. Responding to consumer demand for clean deli meats,the company’s all-natural and organic presliced deli meats have recently gained distribution in Meijer, Kroger banners and Whole Foods. These add to the company's current distribution of Snack Packs and other sliced deli products in Target, Costco, Publix, Sprouts, Safeway, and other regional and national retailers, bringing the total store count to over 4,000.
Increasing its distribution in the Midwest, True Story introduced four sliced deli SKUs at 461 Meijer stores, including Uncured Wildflower Honey & Maple Ham, Uncured Black Forest Ham, Oven Roasted Turkey Breast, and Smoked Turkey Breast. On the West Coast, Kroger banners Ralph’s and King Sooper’s now carry the brand’s uncured ham selections and Oven Roasted Turkey in addition to sliced Genoa Salame and Heritage Breed Prosciutto. The specialty charcuterie category of the brand’s deli portfolio has increased in demand and seen success at retailers like Sprouts.