Wellshire, a supplier in the all-natural and organic meat industry, is unveiling a new logo and brand identity. This is the first update of the Wellshire logo in over 10 years. The new logo is a cleaner rendition of the brand’s previous logo and plays on Wellshire’s dedication to simple yet quality ingredients while introducing, for the first time, its founding year. Packaging with the new logo and refined product information is rolling out exclusively at Whole Foods Market nationwide.
The new design modernizes Wellshire’s logo without losing familiar traits such as the “Wellshire Maroon” color. The logo also includes the recognizable barn as an homage to Wellshire’s long-standing relationships with farmers and the maintained respect for the animals they raise. The updated Wellshire logo will be prominently displayed on new packaging that has been redesigned to better call out product highlights and benefits that consumers seek when shopping the natural meat category.