Southern Recipe Small Batch pork rinds has announced its 15th annual Pork Rind Appreciation Day campaign. The foodie holiday, which has gained national recognition as being tied to its founding brands, will again support Coach Ditka's Gridiron Greats Assistance Fund. Pork rind and snack fans alike are encouraged to "Pass the Pigskin" with Southern Recipe Small Batch, leading up to the biggest football day of the year on Feb. 11, as Southern Recipe Small Batch brings awareness and funding to one of the game's charities. By playing along, consumers will have a chance to win $5,000, unprecedented branded swag and, of course, free pork rinds.
This year's "Pass the Pigskin" celebration will not only elevate the brand's love for the game of football, but also emphasize the pairing of pigskins with pigskins. In this effort, Southern Recipe Small Batch aims to celebrate all kinds of fans. Everyone is invited to "Pass the Pigskin." One of the brand's 2023–24 Pork Rind Appreciation Day spokespeople is Steve Largent, former wide receiver for the Seattle Seahawks and Pro Football Hall of Famer. Largent is recognized as the first receiver in NFL history to achieve 100 touchdown receptions in his career. Also representing GGAF, Southern Recipe Small Batch and Pork Rind Appreciation Day this year is Kellen Winslow Sr., former tight end for the San Diego Chargers. Kellen is celebrated for his NFL record-breaking 89 catches in 1980 for tight ends, previously held by the Gridiron Greats Assistance Fund's very own Mike Ditka at 75.