The American-International Charolais Association has appointed two beef marketing specialists.
Newly appointed specialists David Bisek, director of Charolais beef marketing, and Stacey Rincker, director of Charolais beef promotion, bring extensive backgrounds and qualifications that align with the AICA's mission. Their core responsibilities include crafting and executing marketing strategies, creating educational materials, nurturing relationships with packers, retailers, restaurants, and industry stakeholders; and actively promoting Charolais-Influenced beef through various channels.