It's been just shy of two years since Midwest premium-chicken newcomer Pure Prairie Poultry purchased a state-of-the-art chicken processing facility in Charles City, Iowa, that showcased its air-chilled technology. Now, Pure Prairie Poultry has launched its charter retail brand, named after the company: Pure Prairie Poultry, with an emphasis on "pure." Initially offered at more than 50 locations across Coborn's, Cashwise and Marketplace stores in Minnesota, North Dakota and Wisconsin, the company has plans to grow throughout the Midwest and beyond. With a focus on quality, consistency and offering personalized service to its customers, the company's vision is to take customers and consumers back to a time when chicken tasted pure, and relationships were the underpinning of its offerings.
"Our premium quality offerings start with a smaller chicken, which means more tender products," said Brad Vokac, vice president of sales and marketing for Pure Prairie Poultry. "The air-chilling process provides a better touch, cooking, and taste experience for customers and consumers. And well-trimmed products, with no added salt or solutions, gives buyers what they pay for—all natural, pure chicken," he said.