The National Frozen & Refrigerated Foods Association has announced the appointment of Tricia Greyshock as president and CEO of the organization, effective Jan. 1, 2024. Greyshock will take over the position following the retirement of Jeff Rumachik after 14 years of service to the association.
Greyshock joined the organization in 2019 as vice president of meetings and industry relations. She was promoted to executive vice president and COO in 2022, working closely with Rumachik in all aspects of leading the association and executing its mission to promote the sales and consumption of frozen and refrigerated foods.