Eckrich, the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff (CFP), welcomed multifaceted ESPN sports journalist Marty Smith and Heisman Trophy winner Andre Ware onto the field at NRG Stadium in Houston, Texas, to participate in the Eckrich $1 Million Challenge for Teachers.
During the national championship game between the Washington Huskies and the Michigan Wolverines, both spokespeople were tasked with making a 10-yard throw through a 20-inch target. While neither contestant hit the target, Eckrich donated $250,000 for the CFP Foundation's Extra Yard for Teachers initiative.