Circana, formerly IRI and The NPD Group, is announcing enhancements to its global commercial organization to better meet clients’ evolving needs. The commercial organization will encompass Circana’s global client verticals and solution groups. Jeremy Allen, previously president, consumer packaged goods, has been appointed to oversee the function in the newly created role of chief commercial officer.
“Our global commercial function will better position Circana and our talented teams across the organization to serve clients across sectors and geographies,” said Kirk Perry, president and chief executive officer of Circana. “These enhancements demonstrate the depth of our commercial expertise across Circana and mark another milestone in our continued evolution as a unified organization. Jeremy is uniquely positioned to drive our global commercial strategy, leveraging his vast experience serving clients across sectors and at both of Circana’s heritage organizations. Under Jeremy’s proven leadership, our collective commercial organization will be focused on leveraging Circana’ s unparalleled technology, solutions, and insights to help clients around the world find new opportunities and spark growth.”