Food processing distributor Nelson-Jameson has launched a revamped website to enhance its e-commerce experience. The design, features and interface were developed with extensive customer input and thorough research on user needs, with the goal of facilitating a streamlined end-to-end product distribution process. The launch is part of a larger brand refresh, which includes an updated style guide and a new “Delivering the Exceptional” tagline as a guiding principle for employees' customer service.
“Nelson-Jameson has been a customer-centric company for more than 76 years, and customer insight was vital to the site design and development process,” said Nelson-Jameson President Mike Rindy. “We’re thrilled that the site reflects their feedback as well as best practices in site usability, resulting in an online space that’s intuitive, highly functional, and visually appealing.”