Atkins Ranch, a brand of premium, 100% grass-fed, 100% pasture-raised lamb, has undergone a brand refresh to better align its packaging design with its brand purpose and celebrate its New Zealand origins. The goal of the rebrand is to make lamb more visible to shoppers who are seeking meat raised with a high level of ethical standards and sustainable farming practices.
"Consumers are increasingly looking for grass-fed meat with the highest level of verified claims" said Atkins Ranch CEO, Pat Maher. "We're proud to have been the first lamb producer in the world to achieve Non-GMO Project verification, as well as being the first lamb producer globally to achieve Global Animal Partnership Step-4 accreditation."