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Meat and Poultry Industry NewsChicken

Slim Jim introduces chicken snack sticks with Buffalo Wild Wings

Chicken sticks feature flavors inspired by Buffalo Wild Wings sauces.

By Industry News
BWWChickenSticks.jpg
May 13, 2025

Branded food company Conagra Brands is preparing to showcase its meat snack lineup at the National Confectioners Association's 2025 Sweets & Snacks Expo in Indianapolis, taking place May 13-15 at the Indiana Convention Center.

"The Sweets & Snacks Expo is a great forum to highlight our diverse snacks portfolio," said Jill Dexter, president, grocery and snacks for Conagra Brands. "Our meat snacks ... appeal to a wide audience of consumers, and we're excited to showcase our newest offerings."

At booth 6402, expo attendees can explore Conagra Brands' range of meat snacks, including Slim Jim, Duke's, Penrose and the newest brand in the Conagra snacking portfolio, Fatty Smoked Meat Sticks. Slim Jim is partnering with sports bar brand Buffalo Wild Wings to offer new chicken sticks in varieties Buffalo style and Hot, inspired by Buffalo Wild Wings sauces. Chicken is one of the fastest growing proteins in meat snacks, with 84% growth over the past three years according to Circana data. Debuting fall 2025, both flavors will be available in the Slim Jim Giant Stick size of 0.97 oz., with a suggested retail price of $1.99.

Slim Jim is celebrating the second year of the brand's partnership with WWE at the Sweets & Snacks Expo. As the Official Meat Snack of WWE, Slim Jim is bringing two WWE Superstars to the event - Jey Uso and Bianca Belair. Uso was crowned WWE World Heavyweight Champion at WrestleMania 41, and he and Belair will sign autographs and pose for fan photos on May 14 from 11 a.m. to 1 p.m., at the Conagra Brands Meat Snacks Booth.

Source: Conagra Brands

KEYWORDS: Conagra Brands meat snacks Slim Jim snack sticks

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