PS Seasoning and Pro Smoker open innovation center for custom flavor solutions
Center enables partners across the food space to accelerate product development.

Customer Innovation Center
Photo courtesy of PS Seasoning and Spices
PS Seasoning and Pro Smoker are announcing the opening of a new Customer Innovation Center. Located in the newly revitalized Iron Ridge facility in Wisconsin where the companies began nearly 50 years ago, the center is designed to accelerate product development for partners across the food space, including the meat industry along with food manufactures and major retailers.
The Customer Innovation Center enables rapid prototyping, hands-on testing and pilot production to help customers bring new products to market faster. Additionally, a newly installed bottling line boosts bottling production capacity by 25% to meet growing demand for custom flavor solutions.
"No one else in the industry combines deep expertise in both flavor science and equipment design like we do," said Joe Hanni, CEO of PS Seasoning and Pro Smoker. "That unique integration allows us to move from concept to finished product with unmatched speed and precision — something that's fueled our continued growth and long-term customer partnerships across the food manufacturing, retail and meat processing segments."
Beyond R&D, the center will also serve as a collaborative hub for education and industry advancement. The companies plan to host workshops and seminars in partnership with distributors, universities and local schools. As part of that mission, Pro Smoker recently donated an advanced commercial smokehouse to the University of Wisconsin-River Falls to help train and develop the next generation of meat industry professionals.
The Customer Innovation Center marks another move in a period of expansion for PS Seasoning and Pro Smoker. Over the past year, the companies have grown their operations from three to five locations in Wisconsin, including the addition of a Culinary and R&D Center at company headquarters in Iron Ridge, a new manufacturing facility in Hartford, and a distribution center in Richfield, all in Wisconsin.
Over the past two years, the companies have doubled in size—both in workforce and revenue—growing to more than 200 employees, including food scientists, master meat crafters, and culinary and thermal processing experts. The Customer Innovation Center will also support internal training and upskilling, helping team members stay ahead of emerging trends and technologies.
"This expansion is a reflection of our momentum," said Hanni. "We're investing in the people, technology and infrastructure to fuel the next chapter of our growth."
Source: PS Seasoning and Spices
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