Van Hessen and Devro roll out customer-facing sausage casing brand
Van Hessen and Devro leverage casings expertise to offer customers an integrated range of solutions.
Natural casings company Van Hessen and collagen casing supplier Devro are launching VH Devro, their new customer and market-facing brand which brings together the strength, heritage and global reputation of the two companies.
Combining decades of global experience, VH Devro brings together the natural casing expertise of Van Hessen with Devro’s history in collagen casing and gel to offer customers an integrated range of solutions.
VH Devro will serve as the unified commercial team for customer engagement and service, linking together quality, future-focused innovation and reliability across a comprehensive product portfolio of natural casings, collagen casings, and gels.
"With the launch of VH Devro, we are uniting two of the most respected global brands in sausage casing. We are uniquely positioned to deliver value to our customers by linking together our local knowledge with global reach, reliability with high quality supply and our expertise in productivity and consumer appeal," said Harald van Boxtel, CEO SARIA Food & Pharma. "Through VH Devro, we are proud to offer a great range of solutions that meet the evolving needs of our customers and markets worldwide."
Through this commercial integration, VH Devro strengthens its ability to meet the evolving needs of global markets, delivering value through enhanced productivity, ease of doing business, a unified product portfolio, and future focused innovation.
With the tagline "Linking everything together," VH Devro reflects the integration of two established brands, the breadth of VH Devro’s product offering and the essential role casings play in the production of sausages.
Sources: Van Hessen; Devro
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