Flavor innovators PS Seasoning and Jolly Good Soda are teaming up to launch Mug Shot Root Beer BBQ Sauce, a nostalgic take on backyard barbecue.

"This isn't just another BBQ sauce—it's a pour of American flavor history," said Joe Hanni, CEO of PS Seasoning. "We partnered with Jolly Good to create something that evokes the memories of soda shops and summer cookouts. Mug Shot is the perfect blend of sweet nostalgia and smoky heat, just in time for the height of grilling season."

Designed to meet today's demand for bold, retro-inspired flavors, Mug Shot features sweet molasses, warm spices and Jolly Good Root Beer with a caramelized, smoky kick.

"Mug Shot is a celebration of what happens when two flavor powerhouses join forces—it's bold, it's fun, and it's built for BBQ lovers everywhere," said Zach Malin, senior vice president of Krier Beverage, makers of Jolly Good Soda. "Root beer and barbecue are two iconic American flavors—together, they spark something truly unique."

With deep roots in Wisconsin's tradition of food innovation and manufacturing, both brands have earned national recognition for their craftsmanship and creativity. The collaboration was sparked by their shared success in the 2024 Coolest Thing Made in Wisconsin competition, where Jolly Good took top honors and PS Seasoning was a finalist. What began as mutual admiration quickly grew into a full-fledged flavor innovation.

IIn a world where the sizzle of the grill and the aroma of smoked meat reign supreme, barbecue isn't just a meal—it's a movement. The global barbecue sauce market is projected to grow from $1.84 billion in 2024 to $2.46 billion by 2029. In the US, 70% of households—and 80% of homeowners—own at least a grill or smoker, underscoring the nation's deep-rooted grilling culture.

Crafted by PS Seasoning's team of food scientists and culinary experts, Mug Shot Root Beer BBQ Sauce is available at psseasoning.com and select grocery and specialty stores.

Source: PS Seasoning and Spices