Timed with the start of summer grilling season, Tyson Foods is launching an omnichannel marketing campaign promoting its fresh meats in target regions nationwide. Showcasing the Tyson brand range of pork and beef offerings – from fresh grinds to premium cuts, seasoned and marinated items and meal kits – the “A Fresh Spin” campaign is designed to reinspire mealtime with flavorful and value-driven protein options.

Pork is increasingly recognized for its flavor, value and versatility. The Tyson pork products featured in the “A Fresh Spin” campaign include Steakhouse Pork Griller Steak, Savory Campfire Boneless Chops, Smokey Chili Butter Boneless Chops, Fresh Ground Pork (85/15 Tray), Frozen Ground Pork (80/20 Chub) and Tender & Juicy Extra Meaty Fresh Pork Baby Back Ribs. The very latest Tyson pork innovations launching this grilling season at select retailers include a Tyson Fresh Spareribs Mini-Rack in select Dollar General Stores and a Tyson Brisket Style Pork in select Kroger stores. 

A Fresh Spin’s strategic and creative execution leverages insights from the Midan Meat Consumer Segmentation 3.0 study. The flavor-forward messaging is underpinned by data confirming that flavor continues to be the primary driver behind meal choices. In fact, according to a Midan Quantitative Concept Test in October 2024, 98% of consumers indicate flavor is very or extremely important when cooking/choosing a meal.

The campaign is designed to reach a total potential market size opportunity of nearly 78 million consumers.  

Source: Tyson Foods