Burger King is launching a new Whopper by You platform where customers design their own Whopper creations. The platform kicks off with the debut of the BBQ Brisket Whopper.

The BBQ Brisket Whopper features slow-cooked barbecue brisket, crispy onions, American cheese and a sweet barbecue sauce, all piled on a quarter-pound flame-grilled beef patty with lettuce, tomato and mayo. For the first time, BK is offering its new Whopper innovation as a Whopper Jr.

“As the brand known for ‘Have It Your Way,’ we want to continue letting our guests tell us what they want – and when it comes to our iconic Whopper sandwich, they have a lot of ideas,” said Joel Yashinsky, chief marketing officer, Burger King US&C. “We’re excited to kick off the ‘Whopper by You’ platform with the BBQ Brisket Whopper, a flavor profile that our Guests requested and we are very excited to answer with an overwhelming ‘You Rule’”

Source: Burger King