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Meat and Poultry Industry NewsNew Consumer ProductsBeef

Tillamook Country Smoker and Mike's Hot Honey partner on swicy beef jerky

Rollout follows the launch of swicy beef sticks in March 2025.

By Industry News
Tillamook Country Smoker partners with Mikes Hot Honey

Tillamook Country Smoker

July 15, 2025

Tillamook Country Smoker, a leader in premium, handcrafted meat snacks, is expanding its partnership with Mike's Hot Honey. Earlier this year, Tillamook Country Smoker Beef Sticks made with Mike's Hot Honey launched, perfectly capturing the 'swicy' flavor trend that's captivating taste buds nationwide. Now, Tillamook Country Smoker is expanding the line by popular demand to include Beef Jerky made with Mike's Hot Honey!

Crafted for the adventurous palate, these meat snacks made with 100% premium beef blend the sweet, all-natural heat of Mike's Hot Honey with Tillamook's signature slow-smoked flavor for a flavor that's sure to delight. Available in a variety of convenient, portable formats —  individual beef sticks, beef sticks in a bag and, most recently, beef jerky —  these sweet and spicy beef snacks are set to become the go-to treat for flavor-seeking snackers everywhere.

Bree Randall, chief marketing officer of Tillamook Country Smoker, said  "We're thrilled to expand a line of snacks that not only satisfies the current consumer appetite for bold, authentic flavors but also exemplifies our dedication to quality. This collaboration between Tillamook Country Smoker and Mike's Hot Honey represents a union of two iconic brands, each with a steadfast commitment to delivering high-quality, flavorful products. Our delicious new beef sticks and jerky deliver the perfect balance of sweet, spicy and savory, crafted without any artificial ingredients – a true testament to our shared commitment to excellence."

Mike Kurtz, founder of Mike's Hot Honey, said "We're excited to continue our successful partnership with Tillamook Country Smoker, bringing the natural sweetness and bold heat of our hot honey to their expertly smoked beef jerky. We've always aimed to elevate everyday eating with our hot honey's unique flavor and this new beef jerky collab is the perfect canvas for those who love a little sweet heat in every bite."

Each product in the line is protein-packed, gluten free and made with all natural ingredients, including 100% pure honey infused with real chili peppers. Available formats and sizes: 1oz individually wrapped beef sticks, 3.6oz and 9.25oz sticks in a bag and 2.2oz and 6.5oz bag of beef jerky.

Source: Tillamook Country Smoker

KEYWORDS: jerky meat snacks Mike's Hot Honey

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