Chicken wing chain Wingstop debuts its newest limited-time flavor, Smoky Chipotle Rub.

This dry rub is inspired by the classic smoky barbecue taste with a kick of fire-roasted peppers and hints of honey and paprika.

"Football is here, and so is Wingstop, ready to satisfy all gameday cravings," said Mark Christenson, Wingstop's chief revenue officer. "Just in time for the first full weekend of football, our new Smoky Chipotle Rub brings bold, distinctive flavor for a guaranteed win …. because gameday isn't complete without Wingstop."

Rookie QB and OG Wingstop fan Cam Ward got a first taste of the flavor ahead of his regular season debut this week saying, "That's the play right there. You know Lemon Pepper is my can't beat, but Smoky Chipotle Rub … that's major."

Source: Wingstop