Tuna brand StarKist introduces its new Fuel for the Modern Hustle campaign, showcasing how ready-to-eat, lean protein functions as a meal hack for modern on-the-go lifestyles.

At the heart of the campaign is Tiffani Thiessen, actress, bestselling cookbook author, mom, and voice on family-friendly cooking, who brings her passion for practical, nourishing meals to the spotlight. Known for juggling career, family, and creative projects with ease, Thiessen embodies the modern hustle and continues to champion meals that are as wholesome as they are doable in real life.

"Life is busy and I'm always trying to keep meals simple without giving up on flavor or nutrition," said Thiessen. "That's why I love having StarKist ready-to-eat tuna, chicken, and salmon pouches on hand because they're so easy. Whether I'm packing lunch for the kids or grabbing something quick after the gym, they make healthy eating feel effortless."

"Consumers are busy, and they want lean protein that fits easily into their lives," said Michael Merritt Jr., head of marketing at StarKist. "StarKist delivers with convenient, delicious tuna, chicken, and salmon pouches that support today's nonstop routines and help keep people fueled throughout the day."

Alongside Tiffani Thiessen, a lineup of creators and multitaskers will share real-life meal hacks, time-saving tips and their favorite StarKist products across Instagram, Pinterest and TikTok.

StarKist's additional Modern Hustle stars include Dave Ogleton (@fitdadceo), a social media personality, father of six, and self-proclaimed king of dad jokes; Joy Green (@joyfullygreen), a mom, DIY enthusiast, and home décor connoisseur; and Hector Serrano (@hector.serrano), a soccer enthusiast and fitness-focused creator.

To keep the momentum going, StarKist will host weekly giveaways on Instagram (@StarKistCharlie) through Sept. 30, 2025. Fans can enter for a chance to win prizes, including StarKist products.

Tiffani Thiessen

Thiessen's on-screen charisma has been gaining her fans since she starred as Kelly Kapowski in the cult classic television series "Saved By the Bell" and Valerie Malone in "Beverly Hills, 90210." Thiessen's debut cookbook "Pull Up a Chair" translated her talent for cooking and hospitality to bring people together. She was able to combine her two worlds in her own Food Network Show, "Dinner at Tiffani's," which was one of the most watched shows on the network during the show's three seasons.

In 2023, she launched her second cookbook “HERE WE GO AGAIN: Recipes and Inspiration to Level Up Your Leftovers.” Thiessen will star next in Disney's dramedy “Coven Academy,” set to premiere in 2026.

Source: StarKist Co.