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Meat and Poultry Industry NewsChicken

Popeyes teams up with YouTube series Hot Ones

This partnership makes Popeyes the only wing brand to be spotlighted on the show.

By Industry News
Popeyes x Hot Ones menu
Popeyes

Popeyes x Hot Ones menu

September 15, 2025

Chicken chain Popeyes is teaming up with viral YouTube series "Hot Ones" in a first-of-its-kind menu collaboration. This partnership makes Popeyes the only wing brand to be spotlighted on the show. Available starting Sept. 15, 2025, for a limited time, the Popeyes x Hot Ones menu will bring a spicy twist to Popeyes' Louisiana-style chicken.

Inspired by the sauces featured on the "Hot Ones" YouTube series, this limited-time menu is features:

  • Sizzlin' Sriracha Dippers (Mild): Pickled garlic sriracha-marinated Chicken Dippers, served with a Buttermilk Ranch dip cup and a fiery Hot Ones Sriracha sachet.
  • Smokin' Rojo Sandwich (Medium): A crispy chicken fillet topped with Hot Ones' Los Calientes Rojo spread and tangy pickles, all on a toasted brioche bun.
  • Darin' Dab Ghost Wings (Hot): Classic wings (bone-in or boneless) dusted with a bold Ghost Pepper dry rub, served with a Hot Ones Last Dab Ranch dip cup.
  • The Last Dab (Extremely Hot): Hot Ones' spiciest, most iconic hot sauce, served in a sachet.

In addition to the new limited-time menu, Popeyes is joining "Hot Ones" for a custom reunion episode where celebrity guests are invited back for another round of spicy questions and wings. Award-winning multi-hyphenate, Keke Palmer is back to take on the wing gauntlet, but this time "Hot Ones" is serving the all-new fiery and flavorful Popeyes x Hot Ones menu. 

"Partnering with 'Hot Ones' was a natural fit. They're a cultural phenomenon known for pushing boundaries, and at Popeyes, we've built our brand on doing the same with bold flavor experiences," said Bart LaCount, chief marketing officer at Popeyes. "This limited-time menu is more than a product launch, it's a cultural moment.

"By bringing the viral spice challenge straight to our guests' tables, we're blurring the line between entertainment and food, delivering an experience that ranges from mild and craveable to unapologetically fiery for our most passionate spice lovers."

"When you think of bold flavors and serious heat, Popeyes is right up there with 'Hot Ones.' Bringing our worlds together for this limited-time menu, we've created something that's going to test spice lovers in the most delicious way possible," said Sean Evans, award-winning host of the "Hot Ones" series. "Popeyes has built a cult following around bold, craveable flavors, so bringing our heat to their wings just made sense." 

The Popeyes x Hot Ones bundle, featuring the Sizzlin' Sriracha Dippers, Sriracha Sachet, Smokin' Rojo Sandwich, Darin' Dab Ghost Wings (Bone-in or Boneless) with Last Dab Ranch is available for $16.99 at participating US restaurants. For those looking to level up the heat, the Last Dab Sachet is also available a la carte for an additional fee of $1. Price may vary.

Source: Popeyes 

KEYWORDS: flavor trends partnership Popeyes

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