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Meat and Poultry Industry NewsNew Consumer ProductsBeefChicken

Jose Ole launches Birria Beef and Pollo Asado varieties for Premium Taquitos

Frozen food brand rolls out authentic Mexican flavor varieties for its product launch.

By Industry News
Premium Taquitos in Birria Beef and Pollo Asado varieties
Ajinomoto Foods North America

Premium Taquitos in Birria Beef and Pollo Asado varieties

September 17, 2025

Frozen Mexican food brand José Olé announces the national launch of its new Premium Taquitos, available in Birria Beef and Pollo Asado at retailers nationwide. Both varieties contain no artificial flavors or colors, reflecting José Olé's commitment to quality and wholesome ingredients.

"We know our fans want more from their snacks - more flavor, more satisfaction, and more ways to enjoy every bite," said Amy Shoemaker, VP, CPG sales at Ajinomoto Foods North America, which runs the José Olé brand. "With our new Premium Taquitos, we're raising the bar with bold, savory meats and vibrant seasonings that turn snack time into a truly delicious experience."

Ajinomoto Foods North America

José Olé Premium Birria Beef Taquitos capture the rich, savory flavors of the Mexican state of Jalisco with shredded beef slow cooked in unique herbs, spices, and ancho chiles. The filling is wrapped in a house-baked, crispy corn tortilla.

José Olé Premium Pollo Asado Taquitos feature antibiotic-free grilled chicken, seasoned with classic asado spices for Mexican street food flavor. The filling is wrapped in a fried flour tortilla, made with enriched wheat flour and a hint of lime.

Source: Ajinomoto Foods North America

KEYWORDS: clean label frozen foods new retail products taquitos

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