Halloween is creeping closer, and meat snack brand Chomps is reimagining seasonal snacking with the debut of the Snack-O-Lantern: a limited-edition 24-count carton featuring 12 Original Beef and 12 Sea Salt Beef sticks, all tucked inside a craft-ready box created to be decorated and transformed into a glowing Halloween display.

Inspired by consumer insights and a growing demand for better-for-you seasonal snacks, the Snack-O-Lantern playfully delivers on what modern families are looking for. According to a recent survey by Nextin Research, 45% of parents are actively seeking protein snacks, while 43% want reduced sugar options and 47% prioritize grab-and-go convenience.

Chomps meat sticks deliver on all three attributes: a nutritious, on-the-go protein snack with zero grams total sugar. Each meat stick offers 10 or more grams of grass-fed and finished beef.

Designed as both a snack and an activity, the interactive carton allows consumers to decorate the Jack-o’-Lanterns on each side of the carton, doubling as a Halloween crafting activity. Once decorated, consumers can pop out the perforated Jack-o’-Lantern faces and insert a battery-powered candle to make a Halloween-ready display piece. 

“Halloween should be fun, not full of sugar crashes,” said Rashid Ali, CEO and co-founder of Chomps. “With the Snack-O-Lantern, we’re giving families a more balanced way to enjoy the holiday, with delicious protein snacks and a hint of Halloween magic.”

This launch builds on Chomps’ broader mission to support families with real food during life’s busiest moments. In August 2025, the brand brought that mission to life with its Protein Pit Stop pop-up in Austin, Texas—a back-to-school activation designed to help families refuel and reset with meat snacks.

The Snack-O-Lantern is available on Chomps.com and TikTok Shop while supplies last.

Source: Chomps