Macy’s Thanksgiving Day Parade showcases Alaska seafood
Alaska Seafood Marketing Institute collaborates with Holland America to elevate the story of sustainable Alaska seafood within the tourism and culinary industries.
Holland America's ASMI Seafood U certification
A long-time partner of the Alaska Seafood Marketing Institute, Holland America, is spotlighting Alaska seafood in the 2025 Macy’s Thanksgiving Day Parade. The float will highlight the cruise line’s commitment to serving only sustainable Alaska seafood.
ASMI has collaborated with Holland America for several years to elevate the story of sustainable Alaska seafood within the tourism and culinary industries. Holland America first partnered with ASMI in 2022 to highlight its leadership and commitment to sustainably sourced seafood and became the first cruise line certified sustainable for Alaska seafood by Certified Seafood International.
In 2024, Holland America’s dining and galley team members were certified for their understanding of seafood species, responsible fishing practices, and health benefits via ASMI’s Seafood U educational course.
During the 2025 cruise season, Holland America welcomed ASMI-coordinated presenters to educate passengers about Alaska seafood.
ASMI values this partnership and has plans for continued collaboration with Holland America to further elevate Alaska seafood within the tourism industry.
Holland America’s Alaska seafood float can be seen in the 99th Macy’s Thanksgiving Day Parade when it airs on NBC on Nov. 27, 2025, from 8:30 a.m. – 12 p.m. in all time zones.
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