For the first time in decades, The Honey Baked Ham Co. is introducing an all-new centerpiece to its menu: prime rib. Now available nationwide across the brand's more than 500 locations, HoneyBaked Prime Rib joins the brand's ham and turkey to complete the holiday trifecta of premium, pre-cooked centerpieces for holiday hosting.

"For generations, HoneyBaked has been at the center of family celebrations, helping hosts spend less time in the kitchen and more time making memories," said Jim Dinkins, The Honey Baked Ham Co. chief executive officer. "Prime Rib is the natural next chapter, and one we know our customers, both loyal and new, will be excited to serve this holiday season–it's truly irresistible."

Inspired by a blend of persistent customer demand and a desire to introduce a new set of hosts to the HoneyBaked holiday tradition, the elevated product features marbled USDA Choice grade prime rib that is expertly seasoned, cooked to rare and packaged to seal in the flavor and juices. The product offers a heat-and-serve experience, bringing the company's tradition of simplicity and convenience to beef fans, too.

"Beef has always been a holiday season hero, ranking as the third most-served protein on Americans' holiday tables behind ham and turkey," said Chef Tim Ziga, HoneyBaked's resident culinary expert. "For families who want to mix it up and offer something for everyone's tastes, Prime Rib brings a special centerpiece to the table – and will bring everyone back for seconds."

This holiday season, HoneyBaked is partnering with country musician Martina McBride to show how to bring warmth, flavor and meaningful traditions to the holiday table.

"Now that my girls are grown and out of the house, the holidays are one time of year we're all back under the same roof, which I love," said McBride. "I enjoy incorporating all of the holiday traditions and food they've loved since childhood. HoneyBaked helps make those moments even more meaningful. Their beautiful holiday centerpieces, from the delicious new Prime Rib to the classic Ham and Turkey with that signature sweet, crunchy glaze, bring so much flavor to the holiday meal and allow us to spend more time with each other at the table and less time in the kitchen. And more time together means we make more long-lasting memories, and that's what it's all about."

Prime Rib is available in-store or online for in-store pickup while supplies last, including a range of three to eight pounds, and two Bundle and Save Holiday Meal Options featuring four signature Heat and Serve Side Dishes of the customer's choice.

Source: The Honey Baked Ham Co.