Seafood price increases set pace among frozen animal proteins
After several months and years of deflationary conditions, seafood prices rise 7.5% year-over-year in November 2025.
Frozen food aisle
After several months and years of deflationary conditions, seafood prices rose 7.5% year-over-year in November 2025, according to retail sales data analysis by Circana MULO+.
Circana, Integrated Fresh Total US, MULO+Frozen food sales continued to set new records. Annual sales are approaching $88 billion, while November 2025 generated $6.5 billion in sales. Frozen meat and processed meat sales gained year-over-year in November 2025.
Circana, Integrated Fresh, Total US, MULO+In the full-year view, overall frozen food unit sales are flat, while dollars rose 1.7%. Areas of growth include frozen meat and processed meat.
The average price per unit across all items in the frozen food departments increased 1.6% from year-ago levels in November 2025 — right in line with the total-store average.
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