SPAR Group Inc., a provider of merchandising and retail solutions, has promoted Jean Richer to head of North American sales and marketing, reinforcing the company’s focus on accelerating revenue growth across merchandising and consumer packaged goods clients in the US and Canada.

He reports to CEO William Linnane.

In this role, Richer leads SPAR’s commercial growth agenda across North America. He brings more than 25 years of executive-level experience across the CPG and retail services landscape, having built his career leading complex sales, marketing and go-to-market initiatives with global consumer brands including Seagram’s, Lactalis, Keurig Dr Pepper and Anheuser-Busch, as well as holding senior leadership roles within the retail services and agency sector. His background uniquely positions him to help SPAR capitalize on evolving retailer and brand needs through modern, data-enabled merchandising solutions.

“I am excited to have Jean leading sales and marketing across the US. and Canada,” said Linnane. “He brings a deep understanding of how CPG brands and retailers create value through world-class merchandising today and, more importantly, how the industry is evolving and how SPAR can serve as a catalyst for that change."

Source: SPAR Group Inc.