Slim Chickens, the 300-plus-unit fast-casual franchise known for its hand-breaded chicken tenders, is launching a campaign to turn digital engagement into real-world impact. From Jan. 1-31, Slim Chickens will partner with No Kid Hungry to fight childhood hunger nationwide.

As part of the limited-time campaign, every new Slim Chickens mobile app download in January delivers a dual benefit: guests receive $5 in Slim Chickens credit, while the brand donates $5 to No Kid Hungry, up to a maximum of $40,000. This January initiative builds on the brand's existing pledge to No Kid Hungry of $110,000, bringing the potential donation to $150,000 total.

"Food has always been about more than a meal at Slim Chickens — it's about taking care of the communities we serve," said Patrick Noone, chief marketing officer of Slim Chickens. "By simply downloading our app, guests can enjoy a reward while helping support No Kid Hungry's mission to ensure kids across the country have consistent access to the food they need to thrive."

The campaign aligns with No Kid Hungry's national mission to end childhood hunger by helping connect children to nutritious meals in the places where they live, learn, and play. According to No Kid Hungry, millions of children across the US face food insecurity each year, underscoring the need for sustained community-based support.

"Childhood hunger is an issue that affects every community, including the ones our restaurants serve every day," Noone said. "By linking a simple action to real support, we're giving guests a meaningful way to help No Kid Hungry reach more children during a critical time of year."

By pairing a charitable contribution with a guest incentive, Slim Chickens aims to transform everyday engagement into meaningful impact throughout January. Each qualifying app download directly supports No Kid Hungry's efforts, reinforcing the brand's commitment to using its platform to drive awareness and action around an urgent national issue.

To participate, guests must be first-time Slim Chickens app users and download the app between Jan. 1-31, 2026.

Source: Slim Chickens