Sunday proved once again that when America gathers to watch the Big Game, restaurants are the go-to play. Olo, a technology platform purpose-built for restaurants, is releasing new data showing that consumers across the US turned to their favorite restaurants to fuel their watch parties Feb. 8, 2026. The data reveals that no matter which team they cheered for, restaurants remain the backbone of how consumers celebrate together.

“The Big Game is one of the biggest days of the year for gatherings, and we’re proud to power technology that helps restaurants fulfill orders and operate seamlessly during these peak moments,” said Noah Glass, founder and CEO of Olo. “We processed approximately 3.1 million orders on game day, proving just how critical restaurants are to bringing communities together coast to coast. Whether it was a catering order for pick-up or real-time wing delivery, we’re honored to help restaurants serve their guests and deliver exceptional experiences when it matters most.”

Nationwide orders processed through Olo on the Big Game remained approximately even with 2025 levels while climbing 7% from the previous Sunday.

Chicken wings remained the reigning champion nationwide, with orders surging 187% above typical Sunday levels and topping the list of most-searched items. In Seattle, however, nachos took the top spot, with orders up 62% from the average Sunday.

Catering orders surged 404% compared to a typical Sunday, with the average catering order totaling $133. The largest single catering order of the day? A $4,340 feast: enough to feed an entire stadium section.

The busiest ordering window on Sunday was lunchtime, as consumers scrambled to secure their spreads before kickoff. Ordering then dipped 33.3% during halftime as everyone hit pause to watch Bad Bunny hit the stage, before rebounding in the fourth quarter.

The average order value on Sunday was 15% higher than the previous Sunday, reflecting how consumers rely on restaurants to provide for the big game.

Twenty-seven percent of consumers who ordered during the Big Game in 2025 returned to order from the same restaurant again within 14 days, demonstrating that big events are a prime opportunity to win lasting loyalty. Olo suspects similar results this year.

Source: Olo