San Francisco-based sausage maker Evergood Sausage Co. is celebrating its 100-year anniversary, marking a century of family leadership and old-world craftsmanship. Founded in 1926 in the Mission District, Evergood has grown from a neighborhood butchershop into a nationally recognized brand while remaining rooted in the same hardwood-smoked traditions that defined its earliest days.

Established by Bavarian immigrant and master sausage maker Jacob Rauscher, Evergood quickly became known for its authentic German sausages and in-house smokehouse practices. By the mid-20th century, growing demand led to the opening of a manufacturing facility in San Francisco's Bayview District — formerly known as Butchertown — where Evergood continues to operate today.

A pivotal moment came in 1968 when a Safeway meat buyer discovered Evergood's products, transforming the company from a route-delivery business into a large-scale retail producer. Through the 1970s and 1980s, leadership transitioned to the Miller family, with Harlan Miller and later his son Don Miller guiding the company through major industry shifts, including vacuum packaging, centralized distribution, and expanded retail partnerships with Safeway, Price Club (now Costco), and other major chains throughout California.

Under Don Miller's leadership as chief revenue officer, Evergood expanded its footprint while staying true to a simple philosophy: if you make great products, people will find you. That belief helped elevate Evergood's signature Hot Links to cult status and positioned the company for long-term growth.

Today, the third generation of Miller leadership is at the helm. As vice president of sales and marketing, Donny Miller has led Evergood into its next era, launching new flavors, strengthening digital storytelling and accelerating national foodservice growth. Evergood products are now featured in stadiums and are the official sausage of the San Francisco Giants, corporate dining programs, hospitality groups and chef-driven accounts across the country, introducing a new generation of consumers to the brand.

"Reaching 100 years is incredibly humbling," said Donny Miller. "My grandfather and father built this company on relationships, integrity, and an unwavering commitment to quality. As we look ahead to the next era, our mission remains the same—honor our heritage, keep making traditional sausages the way we always have, and continue earning trust one sausage at a time."

With three generations of the Miller family leading the company, Evergood Sausage Co. enters its second century committed to the values that have defined it since 1926: exceptional products, authentic processes and lasting partnerships.

Source: Evergood Sausage Co.