Casual-dining restaurant chain TGI Fridays is launching Fondue-It, a $3 upgrade that transforms five select menu favorites into an interactive dining experience. 

With the Fridays Fondue-It experience, menu items arrive on a hot cast-iron skillet and are showered tableside with a warm cheese pour. Customers can choose to upgrade five select menu favorites – Loaded Potato Skins, Crispy Chicken Sandwich, Bacon Cheeseburger or Big Queso Energy Burger with Poblano Queso Fondue, and the Truffle Mushroom Burger with Alfredo Fondue – to the Fondue-It experience.

"Fondue-It represents everything Fridays stands for, namely unique presentation and creating moments that bring people together," said Ray Blanchette, chief executive officer at TGI Fridays. "We're crafting experiences that transform a meal into a moment. It's effortless for our guests, theatrical for our dining rooms, and designed to create the kind of memories that keep people coming back to celebrate with us."

Complementing the Fondue-It platform, TGI Fridays is also introducing the FRRIB, developed by Donald Willyard, a TGI Fridays employee, through an internal global menu innovation contest. The FRRIB turns one of Fridays' most popular dishes - Fridays Big Ribs – into a sandwich. It features a half-rack of ribs slow-cooked, then grilled, pulled off the bone and stacked on a warm sub roll with melted cheddar, caramelized onions and signature Whiskey-Glaze sauce.

Source: TGI Fridays