Mowi, the world's largest supplier of farm-raised salmon and recognized as a sustainable protein producer, is gearing up for Expo West, an annual trade show for the natural and organic products industry.

Taking place over March 3-6, at the Anaheim Convention Center in California, the 2026 edition of Expo West is the second year Mowi has attended. With an extended booth (booth number N1641), Mowi will be showcasing accessible premium salmon products and innovations from the Mowi brand and Ducktrap.

"As salmon consumption continues to grow in the US, this food industry show allows us to showcase how Mowi is delivering a healthy and affordable premium protein through innovation — from Mowi farm-raised Atlantic salmon and Ducktrap smoked fish products to chef-led inspiration that highlights the versatility of our salmon," said Diana Dumet, senior director of marketing and category at Mowi CP of Americas.

The Mowi booth has been extended to accommodate more product innovations, including Mowi Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon, showcasing the versatility of Ducktrap's smoked ready-to-eat selection and Mowi's fresh ready-to-cook salmon. The Mowi booth will also have Michelin-trained chef Alex Trim to expertly prepare premium salmon that offers versatility and ease in preparation.

Source: Mowi