Coleman All Natural Meats, a leading brand in all-natural, responsibly raised meat category recently announced the brand's return to its roots in beef.

Coleman recently rolled out two ground beef products – 1-pound packs of 80/20 and 90/10 – at Raley’s supermarkets across California. The launch marks the brand's return to its ranching and beef beginnings and continues Coleman's long-standing commitment to humane animal care and producing responsibly raised meat. Coleman All Natural Meats' new beef offerings join the company's portfolio of pork products at Raley’s, which includes bacon, sausage, ground pork, chorizo, ham, ribs, loins and chops.

Patricia Bridges, senior director of marketing for Coleman All Natural Meats, shares some insights on Coleman All Natural Meats' return to the beef market, along with what lies ahead for the effort.

How does Coleman All Natural Meats' return to the beef category mesh with the company's existing line of pork products? 

Patricia Bridges: Coleman has always been rooted in ranching and livestock, and the brand’s first consumer products were beef – so, returning to beef is a natural extension of our heritage and complements the strong portfolio of pork products we’ve built over the years. Our pork business has underscored Coleman as a trusted brand for responsibly raised, all-natural meats, and bringing beef back allows us to offer consumers another high-quality protein option under that same set of high standards.

From a retail perspective, it also strengthens our ability to participate across multiple protein categories in the meat department. Our beef products sit naturally alongside our leading pork assortment and give retailers an opportunity to build a broader Coleman presence at the case with products that reflect the same commitment to transparency and animal care – while meeting the consumer need for consistent quality, versatility, taste and convenience.  

What role will 'better for you' messaging play in marketing outreach and consumer brand identity for Coleman's beef products? 

Patricia Bridges: We are focused on delivering high-quality products raised to the standards consumers increasingly look for in the meat case. Coleman beef set the all-natural definition in the 1970s for raising cattle without antibiotics or added hormones and have continued to pioneer these elevated standards in the industry over the decades across our entire portfolio — attributes that resonate strongly with today’s shoppers.

Rather than positioning our products around a single claim, our commitment centers on the overall integrity of the product and the trust consumers place in the Coleman name. We want shoppers to feel confident that when they choose Coleman, they’re getting protein that aligns with their expectations for quality, transparency, and responsible raising practices.

How do Coleman's 80/20 and 90/10 ground beef products stand out in an increasingly crowded and competitive ground beef marketplace? 

Patricia Bridges: Ground beef remains one of the most versatile and frequently purchased proteins in the meat case and, at the same time, shoppers are increasingly paying attention to how their food is raised and sourced. Coleman brings a long-standing reputation for pioneering natural meats that helps provide that added level of confidence for consumers.

 Our 80/20 and 90/10 ground beef offerings combine that trusted brand heritage with the quality standards our retail partners and consumers expect. The two blends give shoppers flexibility depending on how they plan to cook — whether they’re making burgers, tacos, or weeknight family meals — while delivering consistent flavor and quality backed by a brand with a more-than-150-year legacy.

What are the retail distribution plans for Coleman's beef products beyond the rollout with Raley's stores? 

Patricia Bridges: The launch with Raley’s is an exciting first step in bringing Coleman beef back to the market, and we’re very pleased to partner with a retailer that shares our focus on quality and responsible sourcing.

As we move forward, our goal is to make these high-quality products more accessible to consumers across the country; we see opportunities to expand distribution with additional retail partners that value differentiated protein offerings and strong natural meat programs. Our initial focus is on building awareness, demonstrating strong performance at retail, and supporting our partners with the merchandising and storytelling that highlight Coleman’s heritage and product standards. From there, we’ll continue to evaluate thoughtful expansion opportunities in markets where the Coleman brand and values resonate with consumers.