Mission BBQ brings sauces to retail through McCormick partnership

Retail line includes four flavors: Mission BBQ Memphis Belle, Blue Ridge Smoky Mountain, Texas Twang and KC Classic.

Courtesy of McCormick & Co.

Mission BBQ Texas Twang sauce

Mission BBQ, a restaurant brand known for its dedication to American veterans and oak-smoked barbecue, is partnering with flavor company McCormick to bring Mission’s signature barbecue sauces to retail nationwide.

Launching March 2026 online and in stores across the country, the new line mirrors a selection of the chain's most popular barbecue sauces available at their restaurants. With four flavors inspired by regional American barbecue traditions, the line features Mission BBQ Memphis Belle, Blue Ridge Smoky Mountain, Texas Twang and KC Classic.

The Memphis Belle sauce is sweet and smooth with a tangy, smoky flavor. Blue Ridge Smoky Mountain features thick molasses, vinegar and brown sugar. Texas Twang is a sweet and savory blend of vinegar, honey and brown sugar. KC Classic is a spicier sauce, blending molasses, tomatoes, brown sugar and spices and paying tribute to the slightly sweet flavors of Kansas City barbecue.

Mission BBQ retail lineup. Courtesy of McCormick & Co.

"Bringing our classic American barbeque flavors to more people than ever is an exciting next step for Mission BBQ," said Steve Newton, co-founder at Mission BBQ. "Partnering with another Maryland-based company — and world-renowned flavor house, McCormick — makes this collaboration even more special. Together, we're sharing our bold sauces with barbecue lovers across our country."

"At McCormick, our passion is bringing great taste experiences to consumers wherever they eat. By combining Mission BBQ's beloved regional sauce profiles with McCormick's expertise in flavor and broad retail reach, we're proud to bring these authentic barbecue sauces into homes nationwide," said Valda Coryat, vice president of marketing at McCormick & Co.

Each Mission BBQ smokes meat on-site for up to 16 hours using white oak wood and serves a menu featuring brisket, pulled pork, turkey, ribs and chicken.

Source: McCormick & Co. Inc.