Deli-prepared foods provider Mama’s Creations Inc. is moving beyond meatballs. In May 2026, a lineup of prepared meals under the Mama’s Creations and Mama Mancini’s labels is rolling out to the Fresh Deli sections of 2,000 Walmart locations and 750 Target locations nationwide.

Courtesy of Mama's Creations

The expansion comes at a pivotal time for the grocery industry, as the traditional deli counter undergoes a transformation. Today’s consumers are seeking restaurant-quality, ready-to-eat meal solutions at the grocery store to offset the rising costs of dining out. Simultaneously, grocery operators are battling labor shortages and the high costs of in-store preparation. Mama's Creations aims to bridge this gap, providing turnkey deli solutions designed to drive incremental trips and larger basket sizes for retailers without adding back-of-house complexity or labor costs.

"Executing a rollout of this magnitude, which involves complex, end-to-end refrigerated fresh distribution, is a testament to our immense operational capacity and reliability as a supply chain partner," said Chris Darling, chief commercial officer of Mama’s Creations. "We aren't just providing an exceptional product, we’re providing the partnership that modern retailers need. This launch signals to the industry that Mama's Creations has the reach, scale, and strategic vision to elevate the fresh prepared category nationwide.”

The Walmart expansion introduces three brand-new Mama's Creations items to the deli: Flame Grilled Chicken Breasts, Flame Grilled Chicken Breast Strips and Fajita Seasoned Grilled Chicken Strips. Walmart shoppers will also find dinnertime staples from Mama Mancini's, including Classic Meatloaf with Tangy Sauce, Sausage, Peppers and Onions, and 24-ounce packs of both Cheese Stuffed Chicken Meatballs and Italian Style Sauce and Beef Meatballs. Additionally, 750 Target locations will feature Mama Mancini's 24-ounce Italian Style Sauce and Beef Meatballs.

By securing premium placement in the Fresh Deli sections of these major retailers, as well as full integration into their e-commerce and delivery platforms, Mama's Creations is successfully scaling its omnichannel footprint to meet shoppers where they are.

To drive strong sell-through and immediate market penetration across all new locations, Mama’s Creations is backing the launch with a comprehensive marketing program. The strategy leverages high-visibility on-site retail media, targeted digital campaigns and strategic introductory promotions designed to drive immediate trial and establish these convenient, family-sized deli items as weekly staples for households.

Source: Mama's Creations