Save A Lot, one of the largest independently owned and operated discount grocery chains in the US, is launching a new Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh meat cut in store.

The campaign is anchored in a commercial that extends across social, in-store and other digital channels. The campaign emphasizes that Save A Lot cuts meat fresh in the store, positioning this offering as a differentiator for customers looking for quality and affordability.

“At Save A Lot, we know customers are looking for ways to put quality meals on the table while managing rising grocery costs,” said Katie Kobus, the company’s vice president of marketing. “This campaign is designed to drive better visibility to how we offer outstanding value to customers. Since our stores don’t typically have meat counters, customers don’t often know that their meat is cut fresh in-house, which allows us to deliver freshness, convenience and value all in one place.”

The campaign highlights Save A Lot’s fresh meat offerings across stores nationwide, where trained meat cutters prepare select beef, and pork products fresh in store daily.

Source: Save A Lot