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NPB's Jose de Jesus discusses the Explora Todo El Gusto Del Pork campaign

NPB's promotional effort ties into the traditional role pork plays in Hispanic cuisine.

June 17, 2026

The National Pork Board's Hispanic market outreach effort -- the Explora Todo El Gusto Del Pork campaign -- ties into the traditional role pork plays in Hispanic cuisine. In this interview, NPB's Jose de Jesus discusses how pork products are positioned to meet the needs of today’s Hispanic consumers.


KEYWORDS: Hispanic consumers National Pork Board promotions video

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