New Primal expands distribution for poultry snack sticks
New Primal's chicken sticks are experiencing a 585% growth rate.
New Primal Snack Mates
The National Provisioner's 2026 Processor of the Year New Primal is expanding its retail footprint across Target stores nationwide, bringing its poultry snacks to Target shoppers across the US. The retail expansion also marks the debut of New Primal's reimagined Snack Mates packaging, unifying its kid-friendly and adult offerings under one cohesive brand identity.
Designed to meet strong consumer demand for clean, accessible, on-the-go nutrition, a range of new poultry-based meat snacks will be hitting shelves at Target: Rotisserie Seasoned Chicken Sticks and Buffalo Style Chicken Sticks. Thanks to sustained consumer velocity, the brand will also be increasing the distribution footprint of its Chicken & Maple Snack Mates and Classic Turkey Snack Mates to additional Target stores nationwide.
To maximize the impact of this retail expansion, New Primal is concurrently debuting a packaging redesign for its Snack Mates line. The shift brings the look and feel of the kid-friendly line closer to the holistic New Primal persona, signaling to shoppers that the brand is focused on high-quality protein for the entire family. The refresh is designed to command attention on crowded retail shelves, featuring a more prominent logo, a sleek two-tone color scheme and a pouch with a clear window to showcase product quality.
New Primal's chicken sticks are experiencing a 585% growth rate, while Catalina data indicates that over 60% of Snack Mates purchases are from new category buyers.
"Our mission has always been to make healthy snacking effortless for the whole family, and this nationwide Target launch brings that vision to life on a massive scale," said Jason Burke, founder of New Primal. "By rolling out favorite poultry varieties alongside our Snack Mates rebrand, we're sending a clear message in the snack aisle: clean protein is for everyone. Whether you're grabbing a Buffalo Chicken Stick for yourself or Chicken & Maple Snack Mates for your child's lunchbox, you never have to compromise on flavor, real ingredients, and wholesome nutrition."
New Primal's Snack Mates and full-size sticks are crafted with all-natural poultry, and certified gluten-free, soy-free, and low in sugar. The Chicken & Maple and Classic Turkey Snack Mates are packaged in a 5-count bag and priced at $5.99. The Rotisserie Seasoned Chicken Sticks and Buffalo Style Chicken Sticks are also sold as a single serving for $2.29 and in a 5-count bag for $10.99.
Consumers can shop New Primal's meat snacks at Target stores nationwide and online at target.com.
Source: New Primal
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