Western’s Smokehouse, LLC today announced the introduction of a new line of meat snack sticks that target a growing consumer trend for healthier products in the marketplace. This includes the following new snack sticks: Original Grass Fed Beef, Sriracha Turkey, Buffalo Wing Chicken, and BBQ Pineapple Pork.  The desire to improve their overall health and well- being is prompting many Americans to be more selective when it comes to the foods they buy and eat, including baked goods and snacks. Many consumers are now scrutinizing product labels for unpronounceable ingredients, artificial flavors and colors, GMOs, and high levels of sweeteners and sodium.

“Snacking has become more popular as an alternative to the traditional three meals a day, with a particular focus on protein,” says Kevin Western, Chief Operating Officer at Western’s Smokehouse. “Today many consumers in the U.S. are looking to live healthier life styles. But with less predictable eating times, consumers are forced to fuel up when they can. Clean, simple ingredient lists are becoming increasingly important, as more consumers turn away from products that use artificial colors, preservatives, and additives. We are excited to introduce our new Healthier for You line of snack sticks to the market, and we believe they provide a great tasting snack option for the on-the-go consumer looking for healthier snacking alternatives.”