bb.q Chicken launches texture-focused offering selected by K-pop star Felix
bb.q Chicken launches Feel Crunch Chicken with caramelized onion sauce and crunchy flakes as part of its partnership with Stray Kids member Felix.
Felix, a member of global K-pop group Stray Kids, eating bb.q Chicken
Global Korean fried chicken chain bb.q Chicken is launching a new menu item, Feel Crunch Chicken, in celebration of its new partnership with Felix, a member of global K-pop group Stray Kids.
The new flavor is made with a sweet-and-savory caramelized onion sauce and then topped with golden crunchy flakes, creating a unique combination of flavor and texture.
A longtime fan of bb.q Chicken, Felix is excited to help bring Korean flavors like Feel Crunch Chicken to the US for consumers to experience for the first time.
"As global interest in Korean culture continues to grow beyond streaming screens and onto fast casual menus across the country, bb.q Chicken wanted to find an opportunity to celebrate its authentic space in both," said bb.q Chicken US spokesperson. "Felix has a genuine obsession with bb.q Chicken which makes him the perfect fit for this brand ambassador role."
"Feel Crunch was actually handpicked by Felix himself, and it highlights different elements of his favorite bb.q Chicken flavors. We're excited for his fans, and other bb.q Chicken fans, to taste it for themselves."
The brand's partnership with Felix will continue beyond the launch, as he will serve as the face of the brand. Consumers can expect to see additional campaigns with the global K-pop star both online and in-store.
Source: bb.q Chicken
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