Juicy Lucy debuts at BJ’s Wholesale Club
The BJ’s launch adds a club-store channel to Juicy Lucy’s growing retail distribution network.
Juicy Lucy
Burger company Juicy Lucy is expanding its retail footprint. In 2025, it began introducing its frozen cheese-stuffed hamburger patties at select Target stores in the Upper Midwest. In spring 2026, the company expanded its distribution, arriving at Target stores in Arizona, California and Utah and debuting in Harris Teeter stores in North Carolina and South Carolina and other East Coast markets. Now, Juicy Lucy is debuting at more than 250 BJ’s Wholesale Club locations, covering a variety of states.
“We are so thrilled to bring this amazing, and wonderfully unique, burger to even more people,” said Aldo Lanzillotta, chef and co-founder of Juicy Lucy, co-host of “Compete to Eat” and guest chef on Bravo’s “Best New Restaurant.” “The phenomenon continues as people get introduced to the legend of the Lucy.”
The Angus burger patties are available at BJ’s in the original Cheese-Stuffed variety.
These are the first and only frozen Juicy Lucy burger patties on the market. Each package at BJ’s is four pounds and has 12 patties. Each Lucy patty features the equivalent of two slices of cheese and has 28 grams of protein. The package also has resealable bags. Directions call for the Juicy Lucy to be cooked from frozen.
Source: Juicy Lucy Inc.
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