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Meat and Poultry Industry News

NTF flies into online video series

By Tom Wray
August 8, 2008

WASHINGTON – The National Turkey Federation (NTF) has joined AmericasTestKitchen.com (ATK) and become part of ATK’s new online video series TV OnDemand.

Visitors to the ATK Web site can watch a 15-second video showcasing NTF’s food photography library before OnDemand segments. The NTF also has banner ads that are displayed next to videos while they are playing.

Sherrie Rosenblatt, NTF’s vice president of marketing and communications, said, “America’s Test Kitchen is a respected program amongst its viewers and by aligning with this well-known presence in the cooking world, NTF is able to link using a variety of turkey products with a plethora of recipe ideas.”

NTF’s 15-second spot launched in June, continues throughout the summer months of July and August, and resumes in November for the start of the holiday season.

 

Source: National Turkey Federation

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  • National Turkey Federation

    Since 1940, the National Turkey Federation (NTF) has served as the national advocate for America’s turkey industry, raising awareness for our members’ products while strengthening their ability to profitably and safely deliver wholesome, high-quality and nutritious food to consumers worldwide. Headquartered in Washington, D.C., NTF represents more than 95 percent of the turkey industry. Nearly 300 companies from every sector of the industry are affiliated with NTF, including growers, processors, hatchers, breeders, distributors, allied services and state associations.
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