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Meat and Poultry Industry News

Pat Boone's Meats become sponsor of Laura Ingraham Radio Program

News Brief Feature
Image credit: Perdue
April 6, 2011
Pat Boone All-American Meats announced an exclusive partnership with the Laura Ingraham Radio Program, making the entertainer's legacy brand of premium meats the Official Steak of the Laura Ingraham Radio Program.

For the exclusive Gift Food Sponsor of the show, Ingraham will voice 60-second spots to air over the next 10 months highlighting the Pat Boone Meats' selection of 100-percent U.S.-raised steak and other fine cuts that support American ranchers and a number of worthy philanthropic causes. At least 5 percent of every Pat Boone Meats purchase goes toward the nonprofit Pat Boone Foundation, which provides direct support to organizations actively addressing the problem of world hunger.

"I've long admired Pat's passionate commitment as a patriotic American and his active support of charitable causes to make a difference in so many lives, both here and abroad," Ingraham said. "Our listeners will be very pleased to learn of our association with this company that not only offers a premium-quality product but also gives back by fighting world hunger."

As part of the partnership, Boone will appear as a guest on Ingraham's radio program to talk about his values, perspective on America and his charitable work through the foundation and Pat Boone All-American Meats.

"In addition to her broad and growing audience, Laura's demographic very closely matches that of our target market for Pat Boone All-American Meats," said Michael Genho, president of the company. "Laura's listeners are active, outspoken and engaged folks, most already giving generously to the charity of their choice. We believe the combination of our product and our mission will resonate with her listeners."

Source: Pat Boone All-American Meats

KEYWORDS: partnership

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