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Meat and Poultry Industry News

Sadler’s introduces “Texas Barbecue” line

News Brief Feature
Image credit: Perdue
September 22, 2011

Sadler's Smokehouse announces its new Texas Barbeque line featuring five authentic, ready-to-eat beef, chicken and pork dishes with gluten-free barbecue sauces, available in select grocery stores nationwide.

Created deep in the heart of Texas, the new line features Chopped Beef Brisket and Sliced Beef Brisket, both pit-smoked over hickory and other natural hardwoods and served with Sadler's own Smoky Sweet Barbeque Sauce. Tender Pulled Chicken is slow cooked and complemented with a Spicy Chipotle Barbeque Sauce. Sadler's Original Bold Barbeque Sauce provides classic Texas taste to Boneless Country Style Pork Ribs and pit-smoked Pulled Pork. Each 12-14 oz. package has an SRP of $4.99 - 5.99.

Sadler's prepares its meats today with the same Texas barbecuing techniques it has used since the company was founded in 1948. All meats are carefully selected, trimmed, seasoned, fully cooked and packaged so they are ready to heat and eat in minutes.

"We put more than 60 years of barbecuing experience to work developing the Texas Barbeque line with premium meats and big, bold Texas flavors," said Greg Klein, Sadler's Smokehouse Executive VP of Marketing. "Sadler's Texas Barbeque offers authentic barbecue that people crave with the convenience and value of ready-to-eat meals."

Source: Sadler's Smokehouse Ltd.

KEYWORDS: barbeque Sadler's Smokehouse

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